BLUEBERRY POINT DONUTS (2022)

ART DIRECTION | GRAPHIC DESIGNER
The scope of this project was to develop an all-encompassing brand identity for Blueberry Point Donuts. The goal was to implement a modern and minimalist, yet inviting and playful look to Blueberry Point Donuts. The brand aesthetic was purposely designed to avoid having an overtly “donut-shop” focused look to differentiate it from most donut shops. It is meant to appeal to a younger demographic where most aspects of the brand, if not all, is considered Instagram-worthy as it contributes to how much exposure a brand receives in this day and age.

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